I crafted a Call for Recruitment Campaign for a student organization in the University of Ibadan, using two aspects that students would relate to: Faculty of Study and Hall of Residence.

Leading a team of content writers and designers, we crafted a tagline used in all our publicity media and designed letters specific to each Hall and Faculty.

This campaign took place on WhatsApp, where the student community is most active and it ignited massive interest in the recruitment. The campaign also included videos, interviews and the use of stickers and flyers to create awareness.