Established Beauty Brand Identity through Blog Contribution

Worked on a blog project targeted at Natural 4C hair care. The blog was designed to encourage readers to keep and maintain their natural hair by showing them they are not the only ones struggling.

I was responsible for suggesting blog topics, making research for articles and creating blog content with the use of storytelling and SEO in easily comprehensible writing.

The blog traffic increased by 30% within the first month, driving sales of hair care products on the business website.