Oatly Packaging Copy [SPEC WORK]
Ella Vaughan
The brief for this piece of copy was to write a fun piece of copy that will go on the side of Oatly's milk cartons. The brief was to also provoke thought in 125 words or less, but to also be imaginative and embody Oatly's tone of voice; their tone of voice being casual, cheeky and fun. The image depicts an Oatly milk carton with the packaging copy on the side complete with a title and text body description.
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Posted Apr 9, 2024
This piece is an example of the packaging copy I did for Oatly as a form of spec work. I had to keep it short, sweet, casual and cheeky.
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