Here are some examples of headlines I did as spec work, intended for print or billboards. The brief stated to provoke thought and make it relatable to gen z.

This piece is an example of the packaging copy I did for Oatly as a form of spec work. I had to keep it short, sweet, casual and cheeky.

This is a piece of spec work that would be a carousel social media post, appealing to gen z freelancers and creatives.