Print Copy: Classic Strawberry Headlines [SPEC WORK]

Ella Vaughan

For this particular project, the brief was to create some headlines for the classic strawberry flavour chapstick. The goal was to provoke some thought and strike the target audience, which in this case could be anyone. The intention of creating these headlines was for print or billboard copy. I have made quite a few headlines and even designed two of my personal favourites as posters :)

"Not quite cherry, but we can guarantee the girls still like it..."

"How do you say strawberry in Spanish? We don't know either. Classic Strawberry. A Taste That doesn't get lost in Translation."

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Posted Apr 9, 2024

Here are some examples of headlines I did as spec work, intended for print or billboards. The brief stated to provoke thought and make it relatable to gen z.

Oatly Packaging Copy [SPEC WORK]
Oatly Packaging Copy [SPEC WORK]
Contra Social Media Post [SPEC WORK]
Contra Social Media Post [SPEC WORK]

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