Fiorra Lifestyle - Branding and Shopify

CHALLENGE: Fiorra is women ethnic fashion brand, that offers a blend of traditional and trendy designs, with high quality and in affordable prices. Fiorra shares their customer base with all fast fashion brands that sells online and sells ethnic wear. Our challenge was to position Fiorra as a everyday elegance rather making it pseudo aspirational as all other brands.

APPROACH:
Their competitors all look (in terms of color palette, imagery, visual language) and talk the same way. Everyone offers ass appeal at accessible prices but shows themselves as aspirational, which is a disconnect. 

We wanted to stay true and transparent about what Fiorra does and symbolize how they are meant for everyday.

RESULT:
🚀 173% increase in website visits
💰 84% surge in website sales all organic! 🌍 Getting orders from across the globe, making 20% of their revenue.