ELECRAMA 2027 — Building Energy Visual Identity

Posted Jun 6, 2026

Building Energy is a visual identity concept created for ELECRAMA 2027, one of the world’s largest electrical and energy exhibitions. The branding system is inspired by the idea of energy in motion, combining fluid graphic forms, bold typography, and a vibrant blue green palette to represent innovation, sustainability, connectivity, and the future of intelligent energy systems. The project explores how a modern event identity can adapt consistently across multiple touchpoints including outdoor billboards, environmental graphics, transit media, digital screens, exhibition entry gates, visitor badges, and promotional applications. The overall approach focuses on creating a clean, immersive, and globally relevant visual experience while maintaining simplicity, scalability, and strong brand recognition across physical and digital environments.