Swift Logistics Website UI/UX Redesign
Henry Nwachukwu
Verified
About Us and Footer
Crafting a modern digital experience for a logistics leader expanding into new markets
The Client
SwiftLogistics is a fast-growing logistics agency that specializes in freight management and streamlining supply chain operations. While their services were highly efficient, their website didn’t reflect their professionalism, trustworthiness, or market position — especially as they geared up for expansion.
The Challenge
SwiftLogistics needed more than just a fresh coat of paint. Their outdated website was:
Visually outdated and inconsistent with their brand
Difficult to navigate, especially for mobile users
Failing to convert potential clients due to poor UX
Their goal? A modern website that looked the part and drove real business results.
My Role
I led the full UI/UX Design process, including:
User Interface Design: Crafting a clean, modern interface that visually represents SwiftLogistics' professionalism and reliability
Content Architecture: Organizing core sections — Home, Services, How It Works, Industries Served, FAQs, and Contact — for clarity and engagement
Creative Direction: Establishing a cohesive look and feel that aligned with their brand identity
The Process
We approached the redesign in three fast-paced, highly collaborative weeks:
Discovery & Strategy
Aligned with SwiftLogistics’ team on their business goals and user personas
Audited their old site to identify UX and content gaps
Wireframing & Prototyping
Built intuitive wireframes for core pages
Created an interactive prototype to simulate flow and interactions
Iterative Design & Feedback
Used client feedback loops to refine visuals, content, and structure
Ensured consistency in layout, spacing, and responsive behavior
Our Services and Footer
Contact us and Blog Session
The Design Approach
Visual Hierarchy: Clear sections with intentional spacing and bold headers to guide users
Modern Typography: Clean sans-serif fonts for legibility and modern appeal
Authentic Imagery: Photos that reflected real logistics operations, not generic stock visuals
Microinteractions: Smooth, subtle animations to enhance flow without overwhelming the user
Key Challenges
Communicating Complex Services Simply: Logistics can be dense — we broke it down with icons, short descriptions, and clear CTAs
Balancing Beauty and Usability: Every design decision prioritized user experience without compromising aesthetics
Tight Turnaround: Three weeks from discovery to delivery — no shortcuts, just smart decisions and tight collaboration
The Results
+42% Increase in Inquiries — Clearer service pages and CTAs led to more leads
+57% Mobile Engagement — Fully responsive design drastically improved mobile metrics
Reduced Bounce Rates — Better performance and navigation kept users engaged
Positive Client Feedback — SwiftLogistics reported increased trust and credibility with new partners
“This redesign brought a new level of professionalism to our brand. We now feel confident sending prospects to our website.” – SwiftLogistics Team
Services Provided
Impact
This project demonstrates how thoughtful design transforms not just how a brand looks — but how it performs. For SwiftLogistics, that meant stronger first impressions, more leads, and a solid digital foundation to support their market expansion.
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Posted Mar 26, 2025
Redesigned Swift Logistics’ website for a modern, user-friendly experience, improving navigation, mobile responsiveness, and boosting engagement.
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Timeline
Feb 25, 2025 - May 23, 2025
Clients
Swift Logistics
