Built with Replo
BuzzBro Shopify Website Design & Development
Henry Nwachukwu
Verified
1 collaborator
BUZZBRO — Elevating a Premium Grooming Brand Through Bold, Minimal Design
The Client
BUZZBRO is a premium men’s grooming brand known for its commitment to clean, sharp aesthetics and high-quality products. They approached me with one goal:
Design and develop a Shopify-powered eCommerce site that feels as sleek and refined as their shaving kits.
They didn’t want just another store—they wanted a brand experience.
The Challenge
BUZZBRO had a strong visual identity offline but lacked a digital presence that captured their bold-yet-minimal vibe. They needed:
A premium-first, intuitive website experience.
Seamless product discovery and checkout.
Strong storytelling that matched their audience’s lifestyle.
“We want customers to feel the BuzzBro edge—before they even buy.”
My Role
I worked as a solo UI/UX Designer & Shopify Developer, leading the entire project from concept to launch:
Designed UX flows and high-fidelity mockups in Figma.
Developed the storefront using Shopify’s Liquid framework.
Optimized mobile experience and checkout performance.
3D Modeling of Shaver with Spline
Overview of product description page
The Approach
BUZZBRO already knew their audience. My job? Execute a clean, fast, and compelling shopping journey.
1. Ideation & Wireframing
Sketched low-fidelity wireframes to establish layout and flow.
Prioritized hierarchy and whitespace to reflect a premium feel.
Ensured mobile-first structure from the start.
2. UI Design & Branding
Designed in Figma using a clean, high-contrast palette.
Bold sans-serif typography to emphasize masculinity and simplicity.
Product-first visuals with subtle animation and scroll motion.
3. Shopify Development
Brought the designs to life using Shopify's native theme tools.
Integrated fast-loading product pages and simplified cart-to-checkout flow.
Set up variants, product reviews, and custom FAQ sections.
Overview of Product review and ratings page
Feature Highlights
🏠Home Page
Bold hero section featuring the flagship Shaving Kit.
Short, punchy copy paired with high-resolution lifestyle imagery.
Direct CTAs and minimal scroll distractions.
📦 Product Pages
High-quality visuals with zoom, variant selectors, and reviews.
Clear description hierarchy (Ingredients → Benefits → FAQs).
Sticky CTA for smoother mobile purchases.
đź’ł Checkout Flow
Clean, no-friction checkout with multiple payment gateways.
Mobile-optimized cart interactions and trust badges.
Results & Impact
Within weeks of launch:
+64% increase in conversion rates
Significant drop in cart abandonment
Consistent positive feedback on UX and brand feel
“Our customers love how smooth and premium the site feels. We finally look like the brand we are.”
— BUZZBRO Founder
Reflection
This project reminded me that eCommerce isn't just about transactions—it’s about trust.
Clean UX, strong product storytelling, and frictionless paths to purchase can make or break a first impression.
Services Connected
Final Thought
BUZZBRO’s online presence now speaks the same language as their brand: confident, minimal, and made for men who value quality.
The experience sells just as much as the product.
Overview of Checkout Page
Like this project
Posted Feb 20, 2025
BUZZBRO Shaving Kit offers a premium grooming experience with high-quality razors, soothing shave gel, and skincare essentials for a smooth, effortless shave.
Likes
2
Views
51
Timeline
Feb 2, 2025 - Feb 11, 2025
Collaborators
