Colorful Koala - VI and Social Brand Books

Established in 2018 with a vision to offer high-quality athleisure wear, the brand focuses on craftsmanship, comfort, timeless charm, and classic styles, prioritising these over following trends to create versatile pieces suitable for both workouts and everyday wear. We were commissioned by Colorful Koala's copywriter to create two captivating brand books that perfectly embodied the brand's mission to champion female empowerment, diversity, and body positivity. It was essential for us to ensure that the overall aesthetic seamlessly aligned with these values and resonated with its primary North American market

The 'Social Brand Book' delves deep into the brand's message, direction, and philosophy, providing a comprehensive blueprint for authentically representing the brand's essence. Our series of original, expertly crafted images, not only elevated the brand's messaging but also vividly illustrated how the brand should be presented. (sample pages below).

The 'VI Brand Book' focuses on the visual representation of the brand and its correct usage, including guidance and examples. While the brand was content with its existing logo, we took the opportunity to breathe new life into their identity by curating a vibrant and impactful color palette that further amplifies their brand presence. (sample pages below)