Prana - Brand Identity & Package Design

Prana Drinks makes raw organic kombucha and wished to market its products as fun alternative to alcoholic beverages! The visual identity and packaging design we created for Prana stands out from the crowd. It is bold, sexy and full of sass, reflecting the brand's ethos and personality authentically. In Hinduism Prana means breath, its considered a life-giving force. Our kiss illustration embodies this concept and adds a subtle yet sexy image to the brand. We stylised the 'Prana' word mark with a nod to the shape of the tea leaf as kombucha is essentially a fermented, sweetened black tea drink.