Lumina (Strategy, Branding, Website & Marketing)

Lumina provides transformative, personalised online tutoring and mentorship that ignites academic success, fosters self-esteem, creates opportunity and nurtures a network of support for young people facing adversity.

What

Lumina is a transformative, non-profit collaboration that breaks down barriers and empowers vulnerable young people to achieve their full potential. We provide personalised, one-to-one online tutoring and mentorship, fostering academic success, building self-esteem, and creating a network of support for our students - at no cost whatsoever either to the young people, carers or local authorities. We are committed to closing the attainment gap and ensuring that all young people, regardless of their circumstances, have the opportunity to thrive.

We are a movement that inspires change and believes in the limitless potential of every young person.

My role - I was hired to completely re imagine how Lumina was seen and helped design a new brand strategy, visual identity, website, social content, and collateral. I worked directly with the founder of the charity and other senior members of the Lumina team running research, creating the entire product, testing, launching and iterating.