SquadPay Waitlist Landing Page Design

SquadPay – Group Payments Made Effortless

Role: Product Designer Project Type: Freelance (Waitlist Page Design) Timeline: 2 Days Tools: Figma

SquadPay is a platform that makes it easy for groups of friends to pool money for shared expenses, whether it’s for trips, gifts, bills, or events. The team needed a simple, modern, and effective waitlist landing page to validate interest and start building a community early.

Build excitement around SquadPay pre-launch

Encourage early users to sign up and share

Communicate the product’s value and use cases

Led UX/UI design of the waitlist landing page

Defined page structure and copy flow to optimize conversion

Created responsive designs across mobile and desktop

Collaborated with the client on messaging strategy and CTA placement

Friendly, clean, and modern look

Used soft gradients, rounded buttons, and expressive illustrations to reflect the collaborative nature of the product

Accessible contrast and mobile-first layout to support diverse users

This project reminded me how a clear message and intentional visual design can go a long way in shaping first impressions. It was exciting to help SquadPay take its first step from idea to product.

Designing the waitlist page for SquadPay was more than just a visual challenge; it was about capturing the essence of trust, ease, and shared responsibility. In just a single scroll, we had to tell a compelling story that made people say, “Yeah, I’d use this with my friends.” It reinforced how good product design starts with clarity, both in message and emotion, especially in early-stage products. I’m proud to have helped SquadPay kick off its journey with purpose and personality.