Hally Hair
Shubhangi Sengupta
Copywriting-Focused Ad Campaign
Project Brief:
A headline-driven campaign for Print and Transit Ads.
Hally Hair
Hally Hair, Shade Stix.
What is it?
Shade Stix, Hally’s new one day hair color that’s as easy to streak in as it is to wash out. The temporary color is mess-free, works on all hair types, and washes out in just one shampoo.
Who is it for?
To build a campaign for Hally Hair, which was founded during the pandemic, I want to appeal to young adults, aged 19-24 of all genders. My target audience would be people who live in college campuses, and University towns, people who are enthusiastic to try out new things, open to change and trends.
Key Message: No Commitment.
Hair color can be intimidating. Young adults would like the freedom of trying out multiple colours, without committing to any single one.
My ad campaign emphasizes the superiority and importance of not having to commit to one single thing, with the tagline being "Some things shouldn't last forever".
Each headline is relating fear of commitments with relationships to hair color, and equates the two in a humorous manner.
Billboard Ad.
Transit Ad.
Print Ad.
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Posted Feb 11, 2023
No commitment Hair Color for the young adults afraid of making choices, yet still wanting to experiment.
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