Twitch Life Unedited

A headline-driven Out of Home Campaign that tells multiple stories across New York City.

Ever watch someone paint their kitchen live? Welcome to Twitch.

Twitch is a video livestreaming service that focuses on video game livestreaming, music broadcasts, creative content, and "in real life" streams. Yet, most people associate it with being just a video game platform, and the objective of this campaign is to promote the "everyday life" stuff that users can find on this platform.

From painting kitchens to driving through the city, Twitch offers a window into the unfiltered energy of the world.

Settling into a new city can be isolating. Twitch offers a vibrant community where young adults in NYC can connect with others doing everyday things, live.

Unlike edited content, it offers a real-time glimpse into diverse experiences across the globe. It's the perfect antidote to feeling alone in a new city.

Thus, my ad campaign focuses on watching life as it happens, across different cities of the world - promoting the seemingly random or obscure things a user can experience, from the comfort of their homes.