UNICEF - City for Children
Shubhangi Sengupta
With this project, we set out to ask the question "If you were to see a city from a child’s perspective, how would you imagine it?"
This is how we imagine it. With the simple idea of Think Small, and Dream Big, we created an integrated global campaign across three cities. This campaign combines imagination and children's rights to build a global blueprint which builds awareness and offers insights into a future where cities are catered for children.
AWARDS: Silver ADDY for Integrated Campaign, Social Media, Collateral Media, Illustration. Applied Arts Award for Best Print Campaign
Campaign Video:
Each element of the campaign is designed with the UNICEF Children's rights in mind, directing attention to different rights through different campaign touchpoints.
Billboards:
Paris Billboard
Chicago Billboard
Buenos Aires Billboard.
Collateral Material / Brochure:
Brochure Design
Brochure Design
Brochure Design
Guerilla Marketing:
"Stop Sign: Stop for a moment. Think Small, Dream Big."
"What if every coin could grant us infinite wishes? Money doesn't grant you happiness, but every child has the right to economic support in terms of need."
Guerilla Marketing
"What if we could buckle up for Blast Off?"
Transit Marketing
Social Media:
Social Media Carousel
Transit Ad
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Posted Mar 4, 2024
This four-time ADDY Winner is an Integrated Global Campaign for UNICEF - City For Children implemented across Paris, Buenos Aires and Chicago.
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