Rubix - Mechanical Keyboard Brand

Rubix - Mechanical Keyboard Brand & E-Commerce Loud. On purpose.

Rubix makes mechanical keyboards, and they wanted a digital presence that hits as hard as their products. So we went all in on orange. Not a safe accent color - full, unapologetic orange across every surface. Combined it with bold retro-futuristic typography, lifestyle photography with real hands on real keyboards, and a layout that feels more like a streetwear drop than a tech product page.

The responsive design was key here. Desktop version gives you that immersive editorial spread with the "where every keystroke feels like a step into the future" messaging front and center. Mobile keeps the same energy but restructured for thumb-friendly browsing and quick add-to-cart. Built the whole thing to work on Webflow so the client can manage product launches independently.

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