Turadh: Precision Engineered Gear for Functional Living.
Jonathan McMahon
Turadh, pronounced "Too-roo-ch" (ch as in a loch) is a Scottish Gaelic word meaning -
The break between showers.
The basis of the project was to create an outdoor brand from scratch. This would include logo design, brand identity, colour scheme, advertising/posters, products such as garments and equipment, socials and stationary.
This was to be produced in zine format to suit the aesthetics of the company.
Final Zine
Front Cover
Moodboard
Case Studies
About the brand
Logo and brand elements
Colour journey
Poster Lockup (Horizontal)
Poster 1 featuring Buachaille Etive Mòr, its co-ordinates, elevation, distance and weather conditions.
Poster 1 scanned and scraped.
Poster 2
Poster 3
Vertical poster lockup and example.
Editorial style equipment imagery and alternate vertical poster lockup.
More editorial imagery/poster lockup
More editorial imagery and poster lockup
fabric label (left) and equipment tags (right)
T-shirt Design
Turadh glasses and sleeping bag.
Turadh x Nalgene (left) and Turadh bag (right)
Turadh poster featuring jacket and glasses + social mockups.
Turadh sticker collection
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Posted Sep 13, 2024
The basis of the project was to create an outdoor brand from scratch. This was to be produced in zine format to suit the aesthetics of the company.
