Randan Film and Television Productions
Jonathan McMahon
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Posted Sep 14, 2024
Logo creation for Randan - a collaboration between Scotland's leading TV and film companies - Mallinson Television Productions (MTP) and Bombito Productions.
Scotland’s leading TV and Film production companies Mallinson Television Productions (MTP) and Bombito Productions launch their new collaborative outfit Randan. I had the pleasure of working with the team to create the new logo.
In Scotland a Randan is most commonly known for being a heavy drinking session however it turns out it’s also a boat. Had a great time exploring options for both meanings and in the end landed on this playful but professional logo.
Exploration
Initially focusing on the party scenes, I began to identify and capture letter forms within the photographs. After printing the collage, I traced letters directly from the images.
Inspired by these organic shapes, I set out to refine the letters into a cohesive, professional typeface. By cleaning up the forms and ensuring consistency, I created a unique font that reflects the dynamic and energetic atmosphere of the party scenes.
The typography pays homage to the traditional randan boat. With three oars - one in the front, two in the middle, and one in the back - the wider letters visually represent the oars' positions.
Focusing on the letter “A” I developed shapes that evoke both oars and wine bottles, symbolizing the dual meanings of the word 'randan.' This design choice adds a layer of complexity and meaning to the typography.
By incorporating these elements within a boat-shaped outline, I created the final logo. This design seamlessly integrates the typography, oars, and wine bottles, forming a cohesive and visually striking interpretation of the randan boat.
Final Logos
To accommodate various applications, the logo is available in multiple formats, ensuring optimal display across digital platforms.
Showcasing logo on poster mockup
Showcasing logo on screen
