Loft - Branding
Jonathan McMahon
Starting a new branding challenge for myself, to create a mini brands either weekly/bi-weekly depending on what’s going on.
Kicking it off with “Loft” a high end mid-century modern furniture company. The brand focuses on space, particularly the importance of placement. From the intentional spacing of the lettering to the carefully curated patterns, each element reflects commitment to the art of placement.
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Posted Sep 20, 2024
Branding, art direction, pattern design, typography and stationery for Loft, a mid-century modern furniture company.
