The client was a fan of Star Wars but explicitly requested a brand that didn’t feel overtly geeky. Our creative solution was subtle yet meaningful: we merged two core concepts — the lightsaber and radar, symbolising precision and the search for talent — into a minimal, sophisticated visual identity.

Custom typography and graphic elements were designed to convey movement, technology, and agility — essential traits for a modern recruitment platform. The vibrant colour palette and linear forms subtly nod to the sci-fi universe while maintaining a clean, contemporary tone. 

The result is a distinctive, memorable brand that speaks to innovation without relying on pop culture references