Rebrand | PEDS Industrial
Anderson Rodrigues
PEDS Industrial, an Australian company that provides products for the concrete construction industry, reached out to me for a logo redesign.
The briefing was clear, update the brand for the digital world, making it more modern without losing its essence.
Old version
Before jumping into design, I identified a few key points we needed to refine:
The name was too long: PEDS INDUSTRIAL – Specialised Construction Products
Suggested keeping PEDS as the main name, with Industrial as the brand signature
Using Specialised Construction Products only as a tagline in supporting materials
The result? A more modern, clean, and objective identity that keeps the essence of the old brand while making it ready for the present and the future.
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Posted Sep 18, 2025
PEDS Industrial provides concrete spacers, rebar supports, and corrosion-resistant solutions for heavy construction and infrastructure projects in Australia.
