My goal with this project

My goal with this project was to create something human-led, using AI as a creative tool rather than the creative process itself.

Sipster is a modern tea brand created to make tea feel fresh, exciting, and relevant for today's generation. Instead of the traditional image often associated with tea, Sipster embraces bold flavours, vibrant colours, and playful packaging that people would be proud to carry around.

Using Envato as my creative toolkit, I designed the logo in Adobe Illustrator and developed the packaging in Adobe Photoshop, incorporating licensed Envato assets, including fonts and custom illustrations generated with ImageGen.

Once the branding was complete, I used MockupGen to present the products as realistic packaging concepts, experimenting with different environments and scenarios to showcase how the brand could exist in the real world.

Finally, I explored VideoGen to bring the visuals to life and demonstrate how the brand could translate into motion.

So, which Sipster flavour speaks to you? 🍋🍑🍫