This project involved creating Viva Fruit, a fictional fruit beverage brand, from concept to campaign. The process began with developing the brand identity and logo, followed by designing a cohesive packaging system for three signature flavours—Orange Zing, Fresh Apple Splash, and Mango Fiesta.

The designs were then applied to realistic product mockups to visualise the brand in a retail setting. To further bring the concept to life, I created promotional videos for each flavour before producing a final brand advertisement that showcased the products and overall identity.

The entire project was designed and produced in Kittl.