Revolutionizing Sales Intelligence with Data | Power BI

Rohit Poddar

Data Visualizer
Data Analyst



AtliQ Hardware, headquartered in Delhi, India, initiated a transformative endeavor to redefine the landscape of sales tracking and insights. Confronting challenges in a dynamic market, our Sales Director sought a solution to facilitate informed decision-making, giving rise to the inception of the Sales Insights Dashboard project.

Key Objectives:

• Develop an innovative dashboard for real-time sales insights.

• Attain a 10% cost reduction, validated by our exceptional sales team.

• Streamline manual data gathering by 20%, empowering our team for strategic initiatives.

Data Analysis Highlights:

• Meticulously refined 'sales market' and 'sales transactions' tables for pristine data.

• Employed SQL expertise for customer records, market-specific transactions, and revenue analysis.

• Implemented crucial metrics such as profit

Dashboard Design: Visual Feast for Insights!

• Captivating Revenue and Sales Quantity Trends charts for quick dynamics assessment.

• Top 5 Customers spotlight and Revenue by Product Code for granular insights.

• Geographical perspectives with Sales Quantity and Revenue by Markets charts.

• Metrics Cards displaying key figures and a slick slicer for interactive data analysis.

Benefits:

Comprehensive insights for swift decision-making.

Visual presentation for easy assessment.

Time and cost savings for enhanced efficiency.

Conclusion: Empowering Decision-Makers!

The AtliQ Hardware Sales Insights Dashboard empowers our Sales Director to swiftly tackle declining sales, thanks to accurate data and data-driven insights. Dive into the report for a detailed look at our SQL commands and DAX queries!



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