Credit Card Spending Pattern and Customer Acquisition | Power BI
Rohit Poddar
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Posted Feb 21, 2024
Advanced data analysis and interactive visualization techniques in Power BI to uncover customer spending insights and enable data-driven decision-making.
- Project Overview:
• Utilized Power BI for analysis and visualization of credit card transaction data.
• Focused on identifying spending patterns and customer behaviors.
-Data-Driven Approach:
• Implemented customer segmentation based on data insights.
• Utilized predictive modeling to optimize acquisition strategies.
- Outcomes:
• Derived actionable insights from the analysis.
• Improved resource allocation based on data findings.
- Collaboration:
• Collaborated cross-functionally for enhanced customer acquisition efforts.
• Contributed to the organization's growth within the financial secto