Credit Card Spending Pattern and Customer Acquisition | Power BI

- Project Overview:

• Utilized Power BI for analysis and visualization of credit card transaction data.

• Focused on identifying spending patterns and customer behaviors.

-Data-Driven Approach:

• Implemented customer segmentation based on data insights.

• Utilized predictive modeling to optimize acquisition strategies.

- Outcomes:

• Derived actionable insights from the analysis.

• Improved resource allocation based on data findings.

- Collaboration:

• Collaborated cross-functionally for enhanced customer acquisition efforts.

• Contributed to the organization's growth within the financial secto