Bella – Professional Cleaning Service Website Redesign

Bella Cleaning Inc. is a woman-owned local cleaning services company based in Long Island, New York. The business serves both residential and commercial clients across Nassau and Suffolk counties. Project scope: Full website redesign - UX strategy, UI design, content improvement, and responsive adaptation for mobile and tablet.

The existing website wasn't converting visitors into leads. The visual identity felt dated, the content didn't communicate the brand's values clearly, and the mobile experience was inconsistent. The goal was to redesign the site from the ground up — better structure, stronger visual identity, and a user experience that actually moves visitors toward booking.

Full redesign of all website pages, not a facelift, a complete rethink. I reviewed and rewrote the content to better reflect the brand's voice and trust signals. The new UI was built around the updated brand identity: clean, professional, and warm. Every page was adapted for mobile and tablet, ensuring a seamless experience across all devices.

After launch, the client reached out with unexpected news: organic Google leads had increased significantly – without additional ad spend. The redesigned website performed better for both users and search engines, driving down the cost per lead from ~$100 to ~$20.