Website Redesign for a Vascular Surgery Practice in Florida

The task was a full redesign of the website, with better conversion and far more service pages. I started with wireframes and built the structure around the patient’s path: symptom, condition, treatment. Then I designed the UI in the client’s new branding and adapted every page for mobile. Patients now start from where they are: “I know what I’m feeling”, “I was given a diagnosis”, or “I’m looking into treatment”. The site has 7 symptom pages, 9 condition pages, and 7 treatment pages. Serif headlines with a red accent set the hierarchy, and visual accents guide the eye to what matters. Relevant patient testimonials build trust at the moments when patients decide, and a red “Request an Appointment” button and the clinic’s phone number repeat throughout the site.

Analysis of the current website

Сreating the new content structure

Wireframes for the homepage and inner pages

Home Page UI design

UI for inner pages

Responsive design

A 33-page site that explains vascular conditions in plain language and gives every patient a clear next step: request an appointment or call. The content now reads clearly, testimonials add trust, and symptoms, conditions, treatments, and both locations live in one place, with a layout that works on mobile.

Patients rarely arrive with a diagnosis. They arrive with a symptom and a question. A medical website that follows that path, from what they feel to what they can do about it, gives every page a clear next step.