Talli Website Redesign and Branding Refresh

Talli is a payment disbursement platform built for teams that handle other people's money — class action administrators, bankruptcy trustees, shareholder services firms. They run payouts to thousands of claimants at a time, where every transaction carries a compliance requirement and a legal obligation.

The product was already solid. But the website didn't reflect that — visually or in how it communicated what Talli actually does.

I redesigned the full website, refreshed the brand identity, and created custom illustrations for the key product sections.

The hard part with compliance-heavy platforms is that they tend to look either intimidating or dated — sometimes both. Talli's clients are professionals with real stakes: they need to trust what they're looking at before they even consider booking a demo. So the goal wasn't to make things look nice for its own sake. It was to make the site read as credible, modern infrastructure — the kind of product you hand to a client without having to explain away the design.

The updated brand is tighter and more precise: cleaner type, a clearer visual hierarchy, a color system that doesn't overstate things. The custom illustrations add warmth to sections that were previously text-heavy without making the platform feel less serious.

The redesigned site tells Talli's story from the first section. Who it's for, what it solves, why it's different — all of that lands faster now. The brand feels like it matches the product.