PubGrade is a company offering digital advertising and business intelligence services for biomedical businesses. They specialize in contextual targeting, web analytics, campaign monitoring and research analytics to provide actionable insights for digital marketing and sales. The client wished to use Polaris design system for the UI redesign.

Audit the existing UX to identify users' pain points and accessibility issues.

Redesign completely the UX & UI of the tool.

Break down and convert complex workflows into intuitive interfaces.

Translate high-density datasets into user-friendly designs that are easy to read and understand.