When I took over Radventures’ social media accounts, my goal was to elevate their reach (brand awareness) and create impactful campaigns that drive measurable results. Here’s what we achieved:

• Improved Social Media Reach: Increased their organic reach by over 65%, reinvigorating their existing accounts with fresh, engaging content.

We launched a Summer ad campaign on Meta which took our highest-performing reels and carousels and turned them into engaging ad creative. The results speak for themself:

• Click-Through Rate (CTR): Achieved a phenomenal 10.03% CTR (compared to the typical 0.9%-1.5%), showcasing the high engagement and relevance of the ad.

• Cost Per Click (CPC): Delivered an incredible CPC of $0.10, far below the industry average of $0.50-$1.50, providing exceptional value for driving traffic.

• Return on Ad Spend (ROAS): Achieved a stellar ROAS of 7.3, meaning Radventures earned $7.30 for every $1 spent—well above the industry benchmark of 2-3.

• Cost Per Purchase (CPS): $25.76 per purchase with an average order value of $480

This project demonstrates how strategic social media management paired with high-performing Meta ads can drive substantial results and maximize ROI, even on a modest budget. Radventures now has a stronger digital presence and a clear path for scaling its advertising success.