Radventures Canada | Social Media strategy & Meta ads
Tamsinne Hatfield
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Posted Dec 4, 2024
I transformed Radventures’ social media presence by boosting organic reach and launched highly efficient Meta ad campaigns that destroyed all industry bechmarks
When I took over Radventures’ social media accounts, my goal was to elevate their reach (brand awareness) and create impactful campaigns that drive measurable results. Here’s what we achieved:
• Improved Social Media Reach: Increased their organic reach by over 65%, reinvigorating their existing accounts with fresh, engaging content.
Meta Ads Campaign Success:
We launched a Summer ad campaign on Meta which took our highest-performing reels and carousels and turned them into engaging ad creative. The results speak for themself:
• Click-Through Rate (CTR): Achieved a phenomenal 10.03% CTR (compared to the typical 0.9%-1.5%), showcasing the high engagement and relevance of the ad.
• Cost Per Click (CPC): Delivered an incredible CPC of $0.10, far below the industry average of $0.50-$1.50, providing exceptional value for driving traffic.
• Return on Ad Spend (ROAS): Achieved a stellar ROAS of 7.3, meaning Radventures earned $7.30 for every $1 spent—well above the industry benchmark of 2-3.
• Cost Per Purchase (CPS): $25.76 per purchase with an average order value of $480
This project demonstrates how strategic social media management paired with high-performing Meta ads can drive substantial results and maximize ROI, even on a modest budget. Radventures now has a stronger digital presence and a clear path for scaling its advertising success.