Digital Newsletter | Social campaign and lead generator launch

In July, I partnered with Bow Valley Insider to launch their social media presence from scratch, transforming a brand-new Instagram account into a thriving community in just three months. Here’s what we achieved:

• Explosive Follower Growth: Built the profile from 0 followers to 4.5k within three months.

• Viral Content Strategy: Implemented a Reels-focused approach that generated over 1 million views in the first two months, with individual posts consistently reaching 100k+ views.

• Boosted Newsletter Sign-Ups: Achieved 40+ new newsletter subscriptions per day through social media content, helping grow their audience base significantly.

• Monetization Success: The social media strategy directly contributed to a 12-month advertising contract worth $8.4k, showcasing the power of combining organic reach with business goals.

This project is a prime example of how strategic content creation and audience engagement can drive measurable results across multiple platforms.