Digital Newsletter | Social campaign and lead generator launch
Tamsinne Hatfield
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Posted Dec 4, 2024
Through strategic social media marketing and audience research, Tam enhanced engagement rates by 50% across multiple platforms for a startup brand.
In July, I partnered with Bow Valley Insider to launch their social media presence from scratch, transforming a brand-new Instagram account into a thriving community in just three months. Here’s what we achieved:
• Explosive Follower Growth: Built the profile from 0 followers to 4.5k within three months.
• Viral Content Strategy: Implemented a Reels-focused approach that generated over 1 million views in the first two months, with individual posts consistently reaching 100k+ views.
• Boosted Newsletter Sign-Ups: Achieved 40+ new newsletter subscriptions per day through social media content, helping grow their audience base significantly.
• Monetization Success: The social media strategy directly contributed to a 12-month advertising contract worth $8.4k, showcasing the power of combining organic reach with business goals.
This project is a prime example of how strategic content creation and audience engagement can drive measurable results across multiple platforms.