Our project was to create a dynamic and engaging website for an anime production house. The goal was to offer an immersive platform showcasing their works, and the creative process, and connecting with anime enthusiasts.
Research & Pain Point Identification
Through market analysis, user interviews, and studying competitor websites, we identified several pain points:
Lack of Engaging Content: Users found many existing anime production websites uninteresting, with a lack of engaging visual and interactive content.
Difficult Navigation: Many sites were difficult to navigate, with essential information about shows and production processes being hard to find.
Poor Community Interaction: Users often felt disconnected, with limited opportunities for fan engagement or community interaction.
Design Solutions
Our design strategy was to address these issues:
Engaging Content: We focused on visually striking, interactive content, including behind-the-scenes glimpses, character explorations, and high-quality stills from the anime.
Intuitive Navigation: We designed a clean, user-friendly layout with easy navigation to all sections of the website, including an intuitive search function for easy discovery.
Community Building: We integrated social features such as forums, comment sections, and integrated social media feeds, providing ample opportunities for fan interaction.