Introduction

Our project was to create a dynamic and engaging website for an anime production house. The goal was to offer an immersive platform showcasing their works, and the creative process, and connecting with anime enthusiasts.

Through market analysis, user interviews, and studying competitor websites, we identified several pain points:

Lack of Engaging Content: Users found many existing anime production websites uninteresting, with a lack of engaging visual and interactive content.

Difficult Navigation: Many sites were difficult to navigate, with essential information about shows and production processes being hard to find.

Poor Community Interaction: Users often felt disconnected, with limited opportunities for fan engagement or community interaction.

Our design strategy was to address these issues:

Engaging Content: We focused on visually striking, interactive content, including behind-the-scenes glimpses, character explorations, and high-quality stills from the anime.

Intuitive Navigation: We designed a clean, user-friendly layout with easy navigation to all sections of the website, including an intuitive search function for easy discovery.

Community Building: We integrated social features such as forums, comment sections, and integrated social media feeds, providing ample opportunities for fan interaction.