The Project
In 2024, I revamped my existing studio website to highlight my businesses niche and to implement a ecommerce store for pre-built Shopify sections.
A focus short and snappy headlines was implement to lend focus to the imagery and service, projects, and product descriptions. For each service page I added a price to weed out potential clients that aren't willing to pay my fee. I also strove to clearly state the inclusions, technology used, timeline, overall process and faqs for complete transparency. There's no gatekeeping here!
For the products I followed a similar approach by making it clear how easy they were to implement and answered any potential FAQs. I also provided instructional videos to demonstrate the capability of each product and to assist buyers when they need to implement it on their website.
I connected my newsletter signup form to Zapier and MailerLite to capture the subscriber list as this is not offered in Webflow, and designed an introductory email with a 10% off discount on any shop purchase or service.
Overall, I focused on large, bold imagery, transparent and affordable pricing, and overall simplicity in my design.
