The Client
Rayo Paseo is introduces a new era of beautifully crafted summer coverup apparel, designed to make every body look and feel fabulous. They bridge the gap between the self-conscious woman and the unwaveringly carefree beach queen.
The Project
In 2024, Rayo Paseo approached me to customise their Shopify store for their new business, and to assist with general store setup. They had purchased a template that I customised to add custom typefaces, interactions, and to alter the layout to create the best user experience. Some customisations included:
Making the navigation fade up on scroll
Changing hover animation on buttons
Improving spacing between sections
Creating a 'coming soon' landing page
I also assisted the duo with plugin integrations for Australia Post and social media, and with any questions they had regarding Shopify's interface. SEO implementation was included, and Google Analytics was added so they could monitor the websites success. The site was developed responsively for tablet and mobile devices.
