Branding for Repeat: A sustainable fashion brand

Repeat is not just a fashion and lifestyle brand; it's a revolutionary force against the fast-fashion industry. Committed to sustainability and conscious consumption, Repeat understands that responsible practices must encompass every aspect of production, from start to finish. Their core values center around reducing carbon footprints and promoting sustainability. This ethos extends not only to their products but also to their branding, as they exclusively use eco-friendly materials throughout their offerings. Repeat is a brand that prioritizes both people and the planet, setting a powerful example for conscious companies everywhere.

In 2021, amid the pandemic, I had the privilege of collaborating with the remarkable women driving Repeat. They sought a new brand identity infused with a fresh, boho-inspired essence for their sustainable and eco-friendly fashion line. Beyond crafting the brand identity, they required assistance in establishing a consistent visual tone across various digital platforms. My objective was to create something minimalistic and clean that resonated with their values and vision.