Employer-side marketing site for an hourly-hiring marketplace

Snagajob connects hourly job seekers with employers. I designed the employer side of the site — the pages a business lands on when it's deciding whether to hire through Snagajob at all. The work covers an employer overview, dedicated Enterprise and Small Business paths, a Shifts page, and an industry page template, each designed for desktop and mobile.

One employer story has to land with a single-location restaurant owner and with a national brand's talent team — two buyers with almost nothing in common except the problem. Segmenting into separate paths solves the audience problem but creates a second one: every industry, every vertical, every campaign wants its own page, and hand-designing each is how a site slowly stops being a system. The pages also had to carry a real product without turning into a screenshot dump.

Split the employer story into dedicated paths — an overview that routes, then Enterprise, Small Business and Shifts pages that each speak to one buyer instead of hedging across all three.

Designed an industry page as a reusable template rather than a one-off, so restaurants, QSR and the verticals after them are a content exercise, not a design project.

Used the actual product as the proof — dashboard, performance charts, budget and candidate views sit inside the hero instead of below a wall of copy.

Built every page for desktop and mobile in parallel, so the mobile version is a designed layout rather than a stacked afterthought.

Designed the supporting conversion surfaces — logo walls, stat blocks, a gated hiring-report download and a seasonal promo banner — as components the marketing team can reuse and reorder.