iOS App Design for Kindbridge Behavioral Health

Kindbridge provides behavioral health care — mental health alongside gambling, video gaming, sexual behavior and anger. I designed the iOS app: the first-run and screening flow, booking a clinician by subject, appointments and video sessions, mood journaling, messages and resources — plus website work alongside it.

The hardest screen in this product is the one that asks what you need help with. Naming gambling or pornography on a list of buttons is a moment most people are one tap away from abandoning, and a clinical intake form is exactly the wrong tone for it. The app also has to hold two different kinds of use in one place — the appointment you booked weeks ago, and the Tuesday night when you just need to say how you're doing.

Wrote the intake as a conversation rather than a form — it uses the person's name, says why it's asking before it asks, and takes one decision per screen.

Gave every subject its own colour and hand-drawn mark, so the list reads as a considered set of options rather than a clinical checklist of problems.

Designed a home screen around the two real entry points — Book for the scheduled path, Talk for the immediate one — with a Spanish-language route surfaced at the same level rather than buried in settings.

Kept the video session screen almost empty: the appointment, who it's with, and Join. Nothing to read or decide at the moment someone is about to start a session.

Designed journaling as tappable statements in plain first-person language instead of a 1–10 scale, so checking in takes one tap and still returns something a clinician can use.

Explored four distinct visual directions before committing — photographic and warm, navy and icon-led, light and conversational, and a journal-prompt home — so the tone of the product was a decision the team made deliberately rather than inherited from the first comp.

Built the surrounding app — appointments, messages, resources, profile and onboarding — on one component system so nothing feels bolted on.

Carried the work onto the website, including homepage options that introduce Kai, their AI assistant, without displacing the book-an-appointment path the page already earns its keep with.

An app that lowers the cost of the first honest answer. The intake is conversational and one decision deep; the subjects are treated as a designed set rather than a symptom list; and the two ways people actually use behavioral health care — the booked session and the unscheduled moment — are both reachable from the home screen. Around them sit booking, appointments, video sessions, journaling, messages and resources, all built from a shared system.

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