As the Lead Engineer of Web, Design Systems, and Email for Marketing, I spearheaded the development of all customer-facing digital assets preceding the login screen. My expertise spans creating sophisticated design systems, engaging landing pages, and dynamic animations using cutting-edge technologies such as React, Next.js, TypeScript, Storybook, and Sanity. I've consistently delivered high-quality, visually appealing web experiences that effectively represent our brand and engage our target audience.

My role extended beyond traditional web development to include crafting micro-sites for specific market segments and building HTML email templates for leading marketing automation platforms. I've been instrumental in implementing A/B testing workflows to optimize user acquisition and upgrade processes, always striving for data-driven improvements.

Collaboration has been at the heart of my approach, regularly partnering with cross-functional teams to brainstorm and test innovative ideas. Throughout all projects, I've maintained an unwavering commitment to product quality, driven by my passion for perfection. This dedication has resulted in consistently polished, user-centric digital experiences that elevate our marketing efforts and contribute to our overall business success.

Note: These are all actually screenshots, and not taken from a design file.