InVision: Custom Content Management System Development

As an employee at InVision, I can tell you about our journey in creating a new content management system (CMS). We were facing challenges with our old, rigid CMS that was originally designed for blogs. It was holding us back from generating compelling customer experiences quickly.

Our C-level executives expected us to launch engaging landing pages in just a day or two, focusing on content creation rather than engineering. We needed a scalable solution that would empower our designers and content managers.

After searching for alternatives, we found Sanity. It offered the design flexibility, scalability, and easy integration we were looking for. What really stood out was how Sanity treated us as a genuine partner, not just another customer.

We started small with our legal web pages, and the feedback was overwhelmingly positive. From there, we expanded Sanity's use across our marketing sites.

The engineering experience has been refreshing. Sanity's technology aligns closely with our infrastructure, making integrations with tools like Algolia and Marketo a breeze. It's allowed our small team to support a large marketing organization effectively.

For our content editors, Sanity Studio has been a game-changer. We customize it to each editor's needs, keeping the experience clean and relevant. People who used to hate CMSes now love working with Sanity - our designers don't even realize they're using a CMS!

The most significant improvement has been in our landing page creation process. What used to take weeks now takes just a day or two. I remember one kickoff call where I logged into Sanity and got a landing page 90% done before the meeting even ended. The team was amazed.

Overall, Sanity has transformed our ability to produce engaging customer experiences quickly and efficiently. It's been a crucial tool in helping us deliver on InVision's commitment to exceptional customer experiences.

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Note: These are all actually screenshots, and not taken from a design file.