UX/UI Design for a Web Application
Tina Siassi
The Problem
Oral Brooks has 3 businesses that are disjointed in brand and lack common ground. This is not ideal as the artist struggles to promote himself under one brand without confusing his end consumers.
The Solution
Simplify this project into its core concepts:
1. The user: A clear user flow with direct links to the 3 businesses on the home page.
2. The business: brand 3 businesses as 3 services under the artist name “Oral Brooks” with “spoken word” as the common theme.
The Impact
90% of users perceived all 3 businesses under one brand.
86% success rate in user flow testing.
High-Fidelity Wireframe (Vows Service)
Key Features
Poetry
Vows
Voiceover
Information Architecture
Key Interview Findings & Ideas
Responsive Design
Style Guide
MacBook Mockup
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Posted May 28, 2023
Designed a web application that merged 3 businesses under 1 brand with a simplified user flow that improved usability and brand consistency.
