UX/UI Design for a Web Application







The Problem

Oral Brooks has 3 businesses that are disjointed in brand and lack common ground. This is not ideal as the artist struggles to promote himself under one brand without confusing his end consumers.

The Solution

Simplify this project into its core concepts:

1. The user: A clear user flow with direct links to the 3 businesses on the home page. 2. The business: brand 3 businesses as 3 services under the artist name “Oral Brooks” with “spoken word” as the common theme.

The Impact

90% of users perceived all 3 businesses under one brand. 86% success rate in user flow testing.





High-Fidelity Wireframe (Vows Service)



Key Features

Poetry



Vows



Voiceover





Information Architecture



Key Interview Findings & Ideas









Responsive Design



Style Guide





MacBook Mockup