Revamping a Mobile App for Enhanced User Experience



The Problem

Editing pins take too many steps (4-6 steps), which makes users err and confused when they: 1. Accidentally pin to the wrong board. 2. Want to delete an older pin from a board.

The Solution

Simplify the user flow by reducing the number of steps via two additional features:

1. Undo/ Move Function 2. Trash Can Button

The Impact

Decreased user error rates from:‍ 50% to 17% for editing pin location. 60% to 10% for deleting older pin.

100% found the new features more intuitive.





Undo/Move Solution



Undo/Move Flow Highlights



Key Insight

An "Undo" feature exists, but only on Pinterest's desktop app.



"I like how the undo/move feature predicted my chances of making a mistake."





Iterations

2 Versions for Undo/Move Solutions

Delete Solution



Delete Pins User Flow Highlights



Familiar Features



User Flow



Some More Process Highlights



Field Study With Similar Apps







Low-fidelity Wireframe + IA