Shoalmates

Portfolio project

Web app · Identity design · Personality Quiz · Live project

Context :

Shoalmates is a further development of 'Osign', a concept presented to UNESCO for the Climate Academy brief by UAL MA Graphic Branding & Identity 23/24, during the MA Collaborative Unit. Osign was a six-person team project.

My role:

Identity, Visual Design, UI/UX and Web Application

Original team:

Urvi Kotasthane (Identity, Visual Design, UI/UX & Web App)

Gitika Joshi (Brand, Visual Design & Illustrations)

Tammy Saad (Brand, Visual Design & Illustrations)

Saloni Jain (Content)

Priya Athi Narayanan (Content)

Amna Khan (Content)

Q. Why is space sexy..but the oceans deep, dark and scary?

Space gets wonder and fandom. The ocean mostly gets guilt and warnings.

Search engines return at least four times as many results for space exploration as for ocean exploration (Schubel, 2016). Space stories ask "Wouldn't it be amazing to find out if life is out there?" Ocean stories ask "we are overfishing, so how will we feed 9 billion people by 2050?" One sparks imagination. The other sparks pity.

Shoalmates makes the ocean personal. A short personality quiz matches you to a sea creature you have probably never heard of, then lets you follow its life while you explore your own.

The Vision

is to make our oceans more personable, through the medium of an engaging personality quiz to introduce and educate young people about the lesser known vibrant life in the seas.