Roku Rin

The visual identity of Roku Rin celebrates the changing seasons of Japan, with each one shaping the ingredients and giving them a distinct presence. Inspired by the storytelling nature of the Kanji writing system, we crafted illustrations that visually represent the essence of each season’s characteristics with Roku botanicals as accents.

The Japanese letterforms are designed to match the Latin glyphs as a representation of Monozukuri craftsmanship and it’s precision–paying an ode to Japanese culture and Roku’s beliefs.

SHARE YOUR RIN: Social engagement cards for those who want to connect through their love of crafting and enjoying drinks. Sharing mocktail recipes and creating a ritual of unwinding to a special drink with the communities in third spaces. Random coaster numbers are matched to facilitate new community connections.

Craft your own botanical blend using our seasonal range. Once you’ve perfected your creation, bring it to life with our Label Generator—customize the name, design, and identity of your personal blend.

Visual particle stimulation of the four seasons which react to the sound. Roku has previously recorded electronic signals from the botanicals to compose the song ‘Sense the Seasons’ with Aska Matsumiya. This immersive experience is an audio reactive visual orchestra.