UpNest is a powerful service designed to connect home sellers with top agents who compete for their business. As part of the design team, I led the development of user-centric solutions that catered to home buyers, sellers, and agents, with a strong emphasis on conversion optimization. Working closely with engineers and product managers, we deeply understood end-user needs and created prototypes to test and validate new ideas, constantly refining features to improve the user experience.

I spearheaded the redesign of UpNest’s marketing pages to elevate both conversion rates and user experience. By focusing on a modern, responsive, and user-centered design, we enhanced information flow, emphasized the platform's core benefits, and optimized the experience for mobile users—critical since over 60% of visitors accessed the site from mobile devices. Our strategic collaboration with the SEM team ensured the pages were aligned with targeted keywords, optimizing search performance. As a result, we saw an 18.75% increase in seller conversion rates, boosted traffic, improved engagement, and higher lead generation.

As the Lead Product Designer for the UpNest for Agents app, I led a comprehensive redesign to address agent concerns over the app's outdated functionality. We focused on creating a more streamlined, intuitive experience by introducing features like a to-do list and push notifications, which significantly enhanced real-time communication. The results were immediate—post-launch, agents praised the new features for boosting their efficiency, and we saw remarkable improvements in app performance, user engagement, and adoption, with steady growth and a better overall experience for agents on the go.