Aatif Mohd - SEO Consultant on LinkedIn: SAAS SEO Case-Study

Working with a SAAS client recently that got funded Series A. The pressure to grow and prove themselves is real. They had done some work around SEO but now wanted to take things seriously. Just getting a bunch of organic traffic just wouldn’t help keep the lights on for them In about 2 months of working with them, we’ve seen 📈 78% increase in product signups 📈 125% increase in paying customers 📈 Avg MRR has doubled by 2x from the baseline numbers When a brand works in sync with SEO, results follow This is how I've been able to help without publishing a single piece of content 1) Fixed Javascript rendering issues & removing important content from Javascript to HTML to make it crawlable. 2) Fixed Indexing issues for product page URLs that were updated but the recent version wasn’t crawled & cached by google bots 3) Internal Linking 4) Anchor Text analysis to define anchor text distribution consisting of topic anchors, target keywords & long-tail anchors 5) Ramped up backlinks & referring domains profile to the domain. 6) Getting buy-in from the client to implement fixes (I’d move this to # 1) The content production engine is in the pipeline & in the process of going live. This includes prioritizing important pages GSC data can be a goldmine for finding keyword phrases that rank high but aren't yet there where you could actually make them pop With the right expertise, SEO can be reactive you don’t need years to see SEO impact. Here's the catch: provided you have a product/service that is in growing need, demand & people are searching for a solution online.