The Afternoon Brew is a passion project created by ChatGPT. The brief states that the brand “celebrates the joy of discovery and the thrill of flavor exploration in every sip. From bold brews to inventive concoctions, we're on a mission to redefine the coffee and drink experience for the adventurous and fun-loving.” The Afternoon Brew targets Gen Z coffee enthusiasts and creative professionals who are seeking IG worthy spots as well as those who just need a break, but are still looking for a fun and vibrant experience to spark their creativity.

For this project, we needed to create a full brand identity system based off of the strategy. ChatGPT created a brief for us including the brand's essence, values, personality, and target audience. We just needed to back it up with research and fine tune the brief to create that strategic foundation for the identity and website.