I was a Brand Designer in this project. I definitely wanted to keep Contra Connect similar to Contra's branding both in identity and across social media. I decided to keep the heavy use of gradients, but used a softer and brighter color palette to reflect the welcoming personality Contra Connect has. For contrast, I stuck with a clean and crisp Sans Serif font for the primary logo, which also happens to be the main type Contra uses in their branding as well.