NLM Creative re-design and social strategy

NLM Consultation: Brand Refresh, Social Strategy & Digital Assets

Overview: NLM Consultation supports early-childhood practitioners with practical tools, coaching, and community resources. When I came on board, the brand had great heart- but the visuals and strategy weren’t fully reflecting the quality of the work. My role was to elevate the brand with a cohesive visual identity, professionalized assets, and a clear content strategy that boosts engagement and reach.

My Role: Art Direction & Strategy

The Challenge: NLM had existing content that was meaningful and helpful, but the brand visuals, website, and downloadable resources felt inconsistent, amateur, and disconnected.

The Solution: I focused on elevating the visual identity while keeping the heart of the brand intact.

Here’s how:

         Brand Refresh & Visual Identity

         Revamped the entire look and feel

         Designed a fresh, friendly, and professional logo

         Defined a cohesive visual language (color palette, typography, layout system)

         Introduced high-quality relevant imagery 

         Established clean, accessible design standards for all future materials

Social Media Strategy & Templates

         Built a strategy focused on clarity, consistency, and audience growth

         Designed a full visual system for social posts (IG, FB, LinkedIn, Pinterest)

         Created post types: carousels, quotes, conversation starters, tips

         Ensured all templates can be produced in English + French

         Focused on building brand authority and boosting viewership

Updated Downloadable Resources:

                Redesigned all free printables to match the new branding

        Simplified layouts for readability

        Improved flow and hierarchy for lower-literacy audiences

        Made assets more appealing, professional, and cohesive with the brand

Website Refresh:

       Reworked the visual direction of the site to align with the new brand

       Updated layouts, imagery, and design elements

       Improved user experience with clearer structure and visual consistency

       Kept all original content, but elevated the presentation

Impact:

     Stronger, more cohesive brand presence across platforms

     Professional visual identity that better represents her mission

     Increased clarity and accessibility for her audience

     Consistent and scalable templates she can continue to use

     More engaging visual brand that supports growth

Closing Notes:

This project blended design, strategy, and storytelling to help NLM Consultation present a polished, trustworthy, and warm brand across all touchpoints. It was a full transformation—while respecting everything the founder had built from scratch.