Social Media Campaigns

Social Media Motion and Graphic Design & Strategy for Brands 

As a motion designer and art director, I help brands tell their stories through smart visuals. I combine animation, design, and strategy to make content that actually performs.

This case study brings together campaigns I’ve created for multiple clients, including UB Media and All Contractors Marketing, each with unique goals but one common aim: to grab attention and build trust.

UB Media

Goal: 

Drive awareness for digital out-of-home campaigns and showcase new ad placements across Canada.

Deliverables:

Stills and Animated videos (10-20s) optimized for LinkedIn & Instagram

Branded motion templates for ongoing use

Social post series (English & French)

Approach: UB Media needed consistent visuals that reflected the energy of their brand while keeping their message clear and concise. I focused on movement that mimics their digital screens - sleek transitions, dynamic text, and fast-paced editing that mirrors the feel of their platform.

Results: Improved engagement and clarity across paid and organic posts with animations that the team could easily reuse and adapt.

All Contractors Marketing

Goal: Upgrade their social video content and establish a stronger visual identity in the HVAC and home services marketing space.

Challenges: The client had a library of talking-head testimonial videos - strong messaging, but inconsistent visuals, background noise, and pacing issues. 

Deliverables:  • Market research on visual and messaging trends in the HVAC marketing space

• Re-edited and fix up testimonial and promo videos including background cleanup, color and sound balancing

• Branded motion graphics

• Static post designs in many different sizes and formats as well as and motion templates for ongoing campaigns

For each talking-head video, I did the following:

- Smoothed pacing and edited down filler

- Keyed, cleaned up, fixed sound, and balanced lighting inconsistencies

- Added branded motion graphics and animated logo

Result: Professional-quality testimonial videos that kept the real voices front and center, but with a visual polish that aligned with the agency’s growing reputation. The refreshed visuals gave the brand a stronger, more credible presence across all their platforms.